Introducing SHOPHOODIE® ATELIER 01: A Refined 400 GSM Hoodie in Four Colours

ATELIER 01 — considered design, heavyweight presence.

The newest SHOPHOODIE® hoodie takes a quieter approach to statement dressing. An ivory wordmark, a small London signature and discreet ATELIER 01 lettering sit against a washed cotton surface. The design leaves room for the silhouette: oversized, relaxed and grounded by a substantial 400 GSM fabric.

A refined take on the heavyweight hoodie

For anyone searching for a premium heavyweight hoodie in the UK, ATELIER 01 offers a clear combination of material and shape. The fabric is 100% cotton at 400 GSM, with dropped shoulders and an oversized unisex cut. A kangaroo pocket adds practicality, while ribbed cuffs and hem give the generous silhouette a defined finish.

The washed finish and subtle fraying introduce texture into an otherwise restrained design. It is an easy piece to build an outfit around: expressive enough to stand on its own, understated enough to wear repeatedly.

Four colours, one visual signature

Choose Black for a dark, pared-back wardrobe; Blackish Green for a softer tonal alternative; Royal Blue for a cool colour statement; or Brown for an earthy palette. The ivory chest print ties the four options together without overwhelming the garment.

Branding in the details

ATELIER 01 includes a SHOPHOODIE® clothing label and branded hangtag, carrying the identity beyond the chest print. The front design combines a spaced uppercase wordmark with two smaller lines: London and ATELIER 01. The back remains clean, keeping attention on the shape and washed texture.

SHOPHOODIE® ATELIER 01

Unisex Heavyweight Oversized Cotton Hoodie — 400 GSM

£155 · Four colours · S–2XL

• 100% cotton
• Oversized fit and dropped shoulders
• Ivory wordmark with London and ATELIER 01 detailing
• Branded clothing label and hangtag

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How to style ATELIER 01

Pair Black with charcoal trousers for a tonal outfit. Wear Blackish Green with black straight-leg trousers to keep the colour grounded. Royal Blue works with dark denim, while Brown pairs naturally with ecru or cream. Clean white trainers keep each combination focused on the hoodie.

For a sharper look, choose trousers with a clear straight leg and let the dropped shoulder create contrast. For an easy weekend outfit, keep the whole silhouette relaxed. You do not need extra graphics to make the design work.

Find your preferred fit

Sizes run from S to 2XL. This is an intentionally oversized hoodie: use the product page’s garment measurements to compare chest width, length, shoulder and sleeve measurements with a hoodie you already own. Both metric and imperial measurements are included.

Keep the cotton and print looking their best

Wash on a gentle cycle at 30°C, avoid bleach and do not iron directly over the print. Follow the full care instructions on the product page.

Explore the new drop

ATELIER 01 is limited to 150 pieces per design, with no restocks. Discover the four colours and choose the version that fits your wardrobe.

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Prefer a more graphic statement? Explore the After Hours 400 GSM hoodie.