Visual Expression in Motion

THE SHOPHOODIE® LOOKBOOK

This is not a catalogue.

It is a visual expression of creativity, ambition, and understated luxury — captured in motion

The Story Behind ShopHoodie®

In a world dominated by fast fashion, disposable trends, and mass production, one founder chose a different path — a path built on vision, resilience, quality, and purpose.

That founder was Fejiro Fredrick Aroro.

What began as an idea slowly evolved into something far greater: a premium British streetwear brand built from dedication, sacrifice, and relentless belief.

The Beginning

As a British entrepreneur living in England, Fejiro Fredrick Aroro understood the meaning of rebuilding, adapting, and striving for something greater. Long before ShopHoodie® became recognised online, the vision already existed — to create a brand that represented ambition, progression, and premium quality without compromise.

The journey started with very little except determination.

While balancing responsibilities, work, personal pressure, and financial limitations, Fejiro continued investing time into learning branding, studying luxury fashion positioning, understanding consumer psychology, and researching what truly separates ordinary clothing from a premium brand.

He was not interested in building another generic clothing label.

He wanted to create something timeless.

Something people could wear with pride.

Something that represented mindset, discipline, and elevation.

That vision became the foundation of Chestnut Field Trading Limited — a British company founded with long-term ambitions across fashion, business, and digital entrepreneurship.

The Creation of ShopHoodie®

Building ShopHoodie® was never an overnight process.

Behind every hoodie, collection, and campaign were countless hours spent refining ideas, reviewing samples, redesigning concepts, researching heavyweight fabrics, adjusting fits, improving branding, and perfecting presentation.

Every detail mattered.

The weight of the hoodie.
The oversized silhouette.
The premium feel of the fabric.
The typography.
The stitching.
The editorial aesthetic.
The message behind every design.

Inspired by luxury fashion houses, British street culture, and modern premium streetwear, ShopHoodie® was designed to stand between understated luxury and contemporary fashion culture.

The goal was clear:

Create premium hoodies that feel powerful, timeless, and exclusive.

Not fast fashion.
Not low-quality mass production.
Not trend-chasing clothing.

Real premium streetwear with identity and purpose.

Built Through Sacrifice

The road to building ShopHoodie® required persistence.

There were moments of doubt, setbacks, financial pressure, and long nights spent building behind the scenes while most people only saw the final visuals online.

But the vision never disappeared.

Instead of quitting, Fejiro continued improving the brand — investing into new designs, learning marketing, developing campaigns, building websites, refining product presentation, and studying how the world’s leading fashion brands created emotional connection through storytelling and identity.

What made the journey different was the obsession with long-term growth.

Everything was intentional.

From the heavyweight oversized hoodies to the luxury-inspired campaigns and premium editorial direction, ShopHoodie® was created with the ambition of becoming a recognised international brand.

The Trademark Journey

Most people talk about ideas.

Very few protect them.

Determined to establish ShopHoodie® as a legitimate British brand with long-term value, Fejiro pursued official trademark registration through the United Kingdom Intellectual Property Office.

The process required patience, commitment, investment, and belief in the future of the brand.

Eventually, SHOPHOODIE® became a registered trademark in the United Kingdom covering both fashion and retail branding classifications.

That moment represented far more than legal protection.

It represented validation.

Proof that an idea built through persistence and sacrifice had become a protected and recognised brand.

A real company.
A real vision.
A real foundation for the future.

More Than Fashion

ShopHoodie® represents more than clothing.

It represents mindset.

The brand was built for ambitious individuals — creators, entrepreneurs, dreamers, athletes, traders, founders, and people working to elevate their lives beyond their current circumstances.

People who understand discipline.
People who continue despite setbacks.
People building something bigger than themselves.

Collections such as Mindset Holiday & Sunshine, Dreamers Club, and Founders Edition became reflections of that philosophy — combining motivation, luxury aesthetics, and modern streetwear culture into wearable statements.

Every design carries intention.

Every collection represents progression.

Every hoodie symbolises ambition.

The Vision Ahead

The long-term vision for ShopHoodie® is global.

From England to London, from the West Midlands to cities around the world, the mission is to establish ShopHoodie® as a respected premium streetwear brand recognised for quality, exclusivity, resilience, and understated luxury.

Not built through shortcuts.
Built properly.

Through storytelling, premium craftsmanship, strong branding, consistent evolution, and relentless standards, ShopHoodie® continues moving toward becoming an internationally recognised fashion and lifestyle brand.

Because the story was never only about hoodies.

It was about proving that vision, discipline, and belief can transform an idea into reality.

Founder’s Statement

“ShopHoodie® was built through vision, sacrifice, discipline, and belief. Every collection represents progression. Every design represents mindset. This brand is for people building something greater for themselves and refusing to quit.”
— Fejiro Fredrick Aroro

Official Platforms

• ShopHoodie.co.uk
• CFTDirect.com
• Chestnut Field Trading Limited

Mary from coventry university

Mary came to Coventry University with big dreams, long study nights, and little money.

One evening she discovered ShopHoodie®.
Not just a hoodie. A mindset.

After saving from café shifts, she bought her first heavyweight cream ShopHoodie®.
From library sessions to rainy Coventry streets, it became part of her journey.

A Year later, Mary graduated, built her own creative agency, and kept that same hoodie framed in her office as a reminder that dreams begin quietly.

Powered by CFTDirect.com

ShopHoodie #CFTDirect #LuxuryStreetwear #CoventryUniversity #UnitedKingdomsFinestHoodies

SHOPHOODIE® — Built For The Ones Who Refuse To Stay Ordinary.

Steve used to walk through the glass towers of Canary Wharf every morning with the same feeling in his chest — ambition mixed with exhaustion. The tailored suits, the endless meetings, the crowded Jubilee Line mornings… it all looked successful from the outside, but deep down he knew he wanted more than survival. He wanted legacy.

Every Friday evening after work, Steve would sit alone overlooking the Thames scrolling through fashion, business, and trading content online. That was when he discovered SHOPHOODIE®. Not because of a flashy sale or loud marketing campaign — but because the brand felt different. The message spoke about vision, discipline, sacrifice, and becoming something greater than where you started.

He ordered his first heavyweight ShopHoodie® hoodie during a winter night in London.

When it arrived, the fit, the weight, the quality — everything felt intentional. It wasn’t just clothing to him anymore. It became part of his mindset.

Months later, an opportunity came unexpectedly. A finance firm in Manhattan offered Steve a role that would completely change his life. Most people around him doubted the move. Leaving London felt risky. Leaving comfort always does.

But Steve remembered something he once read on CFTDirect.com:

“Your environment changes when your standards do.”

So he packed his life into two suitcases and boarded a flight to New York City.

The first few months in Manhattan were brutal. Tiny apartment. Long nights. Relentless pressure. But every morning before stepping into the city, Steve would throw on his faded black ShopHoodie® hoodie — the same one he wore walking through Canary Wharf.

Somehow it reminded him who he was becoming.

Years later, Steve stood on a rooftop overlooking the Manhattan skyline. The city lights reflected against the Hudson River while cold wind moved through the streets below. Around him were founders, investors, and entrepreneurs discussing million-dollar ideas.

And there he was.

The same guy from Canary Wharf who once dreamed quietly during late London evenings.

Still wearing ShopHoodie®.

Not because it was just fashion.

Because it represented the journey.

From London ambition to New York legacy.

SHOPHOODIE® — Built For The Ones Who Refuse To Stay Ordinary.

In a world flooded with fast fashion and disposable clothing, cheap has become normal.

At ShopHoodie®, we chose a different path.

Our hoodies are not made to be worn for a season and forgotten.
They are designed to become part of your identity.

Built With Premium Materials

Every ShopHoodie® piece begins with fabric selection.

We use heavyweight premium cotton blends, elevated fleece interiors, and carefully selected washes that deliver a rich hand-feel from the very first wear.

This is not thin, mass-produced fabric.

This is weight.
This is structure.
This is comfort that lasts.

The difference is visible in the drape, the softness, and the way the garment holds its silhouette over time.

Crafted for the Perfect Fit

A hoodie should not just fit.

It should make a statement.

Our cuts are intentionally designed with oversized, boxy, and drop-shoulder silhouettes inspired by modern luxury streetwear.

Every proportion is considered — from sleeve fall to hood structure to body width.

The result is a fit that feels premium, contemporary, and effortlessly elevated.

Limited Production, Not Mass Market

We do not believe in endless mass production.

Many of our designs are released in limited quantities, often capped to exclusive runs.

Scarcity is intentional.

This protects the uniqueness of every piece and ensures our customers are wearing something that not everyone can access.

Luxury is not about volume.

It is about exclusivity.

Design Beyond the Logo

A premium hoodie is not just a logo printed on cotton.

It is the entire experience.

From typography and embroidery placement to wash treatments, stitching lines, and garment finish, every detail is built to feel refined.

We focus on understated luxury rather than loud branding.

The quality should speak before the logo does.

The Cost of Excellence

Cheap clothing is often cheap for a reason.

Lower-grade materials.
Mass factory output.
Minimal quality control.
Disposable construction.

At ShopHoodie®, we invest in craftsmanship, premium sourcing, branding, packaging, and design development.

That investment is reflected in the final product.

You are not simply buying a hoodie.

You are investing in quality, exclusivity, and a piece designed to last.

More Than Clothing

ShopHoodie® represents ambition, discipline, and elevated lifestyle.

Every hoodie carries the identity of modern founders, dreamers, and individuals who value premium essentials.

Because not everything valuable should be cheap.

And true luxury never apologises for its price.

At ShopHoodie®, we chose a different path.

Our hoodies are not made to be worn for a season and forgotten.
They are designed to become part of your identity.

T-Shirts — £105
Premium oversized / vintage washed cotton tees

Crewneck Sweatshirts — £129
Heavyweight taped / vintage washed editions

Luxury Hoodies — £155
Core signature heavyweight collection

Zip-Up Hoodies — £155
Boxy fleece / premium zip silhouettes

Founder Edition Hoodies — £220
Limited drops / numbered pieces

Joggers / Sweatpants — £129
Premium heavyweight fleece bottoms

Tracksuit Sets — £249
Matching hoodie + jogger luxury set

Jackets / Bombers — £199
Premium outerwear line

Caps / Hats — £55

Socks / Accessories — £29–£55

SHOPHOODIE® is a registered trademark owned by Chestnut Field Trading Limited, Rugby, England, United Kingdom.

The trademark SHOPHOODIE® is registered with the UK Intellectual Property Office.

Trademark Numbers:

• UK00004310136 (Class 25)
• UK00004310146 (Class 35)

Effective From: 14 December 2025
Registration Dates:

• 13 March 2026 (Class 25)
• 01 May 2026 (Class 35)

Scope of Registration

The SHOPHOODIE® trademark is registered in respect of:

Class 25 — Clothing
Including hoodies, garments, and related apparel.

Class 35 — Retail Services
Online retail store services relating to clothing.

Brand Identity

SHOPHOODIE® is a premium streetwear brand founded in Rugby, England, representing a commitment to luxury craftsmanship, refined design, and purposeful ambition.

All visual and commercial identity elements associated with SHOPHOODIE®, including but not limited to:

• Brand name
• Logos and symbols
• Typography and stylistic systems
• Product designs and concepts
• Website content and digital assets
• Marketing and promotional materials

are protected intellectual property owned exclusively by Chestnut Field Trading Limited.

Unauthorized Use

Any unauthorized use, reproduction, imitation, modification, distribution, or commercial exploitation of the SHOPHOODIE® trademark or associated brand assets without prior written consent from Chestnut Field Trading Limited may constitute:

• Trademark infringement
• Passing off
• Unfair competition

under applicable intellectual property laws in the United Kingdom and internationally.

Chestnut Field Trading Limited reserves the right to pursue legal action, damages, and enforcement measures against any individual or entity found to be infringing its rights.

Licensing and Partnerships

For legitimate licensing, wholesale, collaboration, or partnership enquiries relating to SHOPHOODIE®, please contact:

Chestnut Field Trading Limited
Rugby, Warwickshire
United Kingdom

Email:CFT@Chestnutfieldtrading.com

Website:Chestnutfieldtrading.com

Intellectual Property Rights

The SHOPHOODIE® trademark and all associated intellectual property rights are valuable commercial assets of Chestnut Field Trading Limited.

These rights may not be used, reproduced, adapted, or exploited in any form without prior written authorisation from the trademark owner.

Legal Notice

© Chestnut Field Trading Limited. All Rights Reserved.

At ShopHoodie®, we believe ordering premium streetwear should be as effortless as wearing it. Whether you’re shopping for your next everyday essential or a standout luxury hoodie, this guide will walk you through every step of the ordering process on CFTDirect.com and ShopHoodie.co.uk.

Step 1: Visit the Website

Start by heading to CFTDirect.com or ShopHoodie.co.uk.

Our online store is designed for a smooth, premium shopping experience across mobile, tablet, and desktop.

Once you land on the homepage, you’ll be able to browse:

• Luxury hoodies
• Matching complete sets
• Joggers and sweatpants
• Limited edition drops
• Exclusive seasonal collections

Step 2: Browse the Best Hoodies

Explore our premium collections and choose the hoodie that fits your style.

Popular options include:

• Heavyweight oversized hoodies
• Vintage washed pieces
• Complete matching sets
• Signature ShopHoodie® essentials

Each product page includes:

• Detailed fabric information
• GSM / thickness details
• Sizing options
• Product features
• Lifestyle inspiration images

This helps you confidently select the best hoodie for comfort, fit, and style.

Step 3: Choose Your Size & Colour

Before ordering, select:

• Your preferred size
• Colour / design
• Quantity

Always check the sizing guide if available to ensure the perfect fit.

For an oversized luxury streetwear look, many customers prefer their regular size, while others size up for a more relaxed fit.

Step 4: Add to Cart

Once you’ve made your selection, click Add to Cart.

Your chosen hoodie will be saved in your basket, where you can:

• Review your item
• Change size if needed
• Increase quantity
• Add more products

Step 5: Proceed to Secure Checkout

Click Checkout to begin your order.

At checkout, enter:

• Full name
• Shipping address
• Email address
• Payment details

We support secure payment options for a smooth and trusted checkout process.

Step 6: Confirm Your Order

Double-check everything before placing your order:

• Correct hoodie selected
• Right size
• Delivery address
• Payment details

Then click Place Order.

You’ll receive an order confirmation email shortly after purchase.

Step 7: Enjoy Free Shipping Worldwide

We proudly offer FREE SHIPPING WORLDWIDE.

No minimum spend.
No hidden fees.
Luxury delivered directly to your door.

Why ShopHoodie®?

At ShopHoodie®, we focus on:

• Premium quality fabrics
• Luxury streetwear design
• Timeless British styling
• Limited edition drops
• Worldwide delivery

The result is more than just a hoodie — it’s a statement.