NOIR SOCIETY: The New SHOPHOODIE® 420 GSM Statement Hoodie

NOIR SOCIETY — the new SHOPHOODIE® statement hoodie.

Some outfits need a focal point. NOIR SOCIETY provides one from both sides: a sculptural winged horse beneath commanding SHOPHOODIE® lettering at the front, and a PRIVATE SOCIETY typographic composition with an SH monogram at the back. Ivory and antique-gold tones sit against three deep colourways, bringing a dramatic new direction to the SHOPHOODIE® wardrobe.

A graphic hoodie with a clear point of view

The front artwork takes its visual language from sculpture: a rearing winged horse, detailed feathers and a flowing mane, framed by tall serif lettering. It is designed to be the centre of the outfit rather than a background layer. The palette stays restrained, allowing the intricate illustration to stand out without competing colours.

The back has its own identity. Large PRIVATE SOCIETY lettering, an interlocking SH monogram and smaller SHOPHOODIE® London detailing create a second focal point. The artwork uses printed ivory and antique-gold tones; it is a graphic finish rather than metallic hardware or embroidery.

Back view of male model wearing SHOPHOODIE® NOIR SOCIETY hoodie with PRIVATE SOCIETY typography and SH monogram — The PRIVATE SOCIETY back design, with SH monogram and London detailing.

420 GSM fabric, verified composition

NOIR SOCIETY uses a different hoodie construction from our washed 400 GSM styles. This pullover is made from an 85% cotton, 15% polyester blend at a verified 420 GSM. The smooth solid-colour fabric gives the illustration a clean setting, while dropped shoulders, ribbed cuffs and a ribbed hem define its regular-to-relaxed silhouette.

A hood and kangaroo pocket keep the piece practical. A SHOPHOODIE® clothing label and branded hangtag carry the identity through to the finishing details. If you are shopping for a heavyweight graphic hoodie in the UK, these are the details to compare alongside the artwork.

SHOPHOODIE® NOIR SOCIETY

Unisex Heavyweight Cotton-Blend Hoodie — 420 GSM

£155 · Black / Wine Red / Blackish Green · S–3XL

85% cotton, 15% polyester
Winged-horse front artwork
PRIVATE SOCIETY back print and SH monogram
Branded clothing label and hangtag
Ribbed cuffs and hem

Shop NOIR SOCIETY

Three colours, three ways to wear it

Black gives the ivory artwork a strong contrast and works naturally with dark trousers. Keep the outfit tonal and let the front and back designs carry the statement.

Wine Red brings richness to the palette. Style it with black straight-leg trousers and white trainers for a clear, balanced outfit.

Female model wearing Wine Red SHOPHOODIE® NOIR SOCIETY 420 GSM hoodie

Blackish Green offers a deep green alternative with the same detailed graphic treatment. Pair it with charcoal or black for an easy way to introduce colour.

Male model wearing Blackish Green SHOPHOODIE® NOIR SOCIETY 420 GSM hoodie

Choose the right fit

NOIR SOCIETY is available in S–3XL. Its regular-to-relaxed shape differs from the deliberately oversized cut of ATELIER 01. Use the product page’s own size guide and compare chest width, length, shoulder and sleeve measurements against a hoodie you already like wearing. Metric and imperial measurements are included.

Care for the artwork

Wash at 30°C on a gentle cycle. Avoid bleach and do not iron directly on either print. Follow the complete care instructions on the product page to look after the fabric and artwork.