The £155 Hoodie Lookbook: Buy One, Get a SIGNATURE Hoodie Free

Sunday is made for slow mornings, long walks and a hoodie with real weight to it. This week we've pulled together a lookbook of six SHOPHOODIE® pieces from our £155 heavyweight line — and here's the part that matters: buy any one of them and a SIGNATURE Vintage Wash Fleece Hoodie comes free. Two hoodies, one price, no code needed.

Why the £155 line is the one to watch this November

These are the pieces we build our wardrobe around. Weights run from 400 to 420 GSM, the cuts are oversized and relaxed, and the finishes — vintage wash, sunfade, raw edges — give each one a lived-in character from the very first wear. Pair one with the free SIGNATURE hoodie and you've got your colder-weather rotation sorted in a single order.

The lookbook

NOIR SOCIETY leads the edit: a 420 GSM cotton-blend hoodie with a winged-horse graphic on the front and a PRIVATE SOCIETY print on the back, in Black, Wine Red or Blackish Green. AFTER HOURS brings a softer note — light grey, 400 GSM, with an arched logo and orbital-star graphic that works with charcoal trousers and clean white trainers. ENTREPRENEUR is our 420 GSM vintage-wash raw-edge piece for the ones always building something, and ATELIER 01 keeps it minimal with an ivory wordmark across Black, Blackish Green, Royal Blue and Brown.

Rounding things out: the LONDON EXCLUSIVE 420 GSM vintage-wash raw-edge hoodie and the LONDON SUPERSTAR 400 GSM sunfade oversized hoodie — two London pieces with that worn-in, faded finish.

SHOPHOODIE® NOIR SOCIETY Unisex Heavyweight Cotton-Blend Hoodie — 420 GSM

£155.00

+ FREE SIGNATURE hoodie

Shop now

SHOPHOODIE® AFTER HOURS Unisex Heavyweight Oversized Cotton Hoodie — 400 GSM

£155.00

+ FREE SIGNATURE hoodie

Shop now

SHOPHOODIE® ENTREPRENEUR Unisex Heavyweight Vintage-Wash Raw-Edge Hoodie — 420 GSM

£155.00

+ FREE SIGNATURE hoodie

Shop now

SHOPHOODIE® ATELIER 01 Unisex Heavyweight Oversized Cotton Hoodie — 400 GSM

£155.00

+ FREE SIGNATURE hoodie

Shop now

SHOPHOODIE® LONDON EXCLUSIVE Heavyweight Vintage-Wash Raw-Edge Hoodie — 420 GSM

£155.00

+ FREE SIGNATURE hoodie

Shop now

SHOPHOODIE® LONDON SUPERSTAR Heavyweight Sunfade Oversized Hoodie — 400 GSM

£155.00

+ FREE SIGNATURE hoodie

Shop now

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How to wear it this week

Keep it simple. Let one statement hoodie do the talking — the NOIR SOCIETY back print or the AFTER HOURS graphic — and build around it with dark trousers or straight-leg denim and clean trainers. Then rotate in the free SIGNATURE hoodie on the days you want something quieter. Two pieces, a week's worth of looks.

How the free gifts work

Every hoodie in this lookbook is part of our £155 collection. Add one to your basket and the SIGNATURE Vintage Wash Fleece Hoodie is added free, automatically — no code to enter. We're also running a FREE Ambition Dream On Camo Tee on orders of £79.99 or more, and a FREE LONDON CLUB Oversized Heavyweight Hoodie with any £299.99 hoodie. One gift per order, applied automatically at checkout.

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