New Drop: The MAISON 430 GSM Hoodie + Heavyweight Co-ords With a Free Gift
Something new has landed. Meet MAISON, our latest 430 GSM heavyweight hoodie: quiet luxury in its purest form, with a single SHOPHOODIE wordmark sitting clean across the upper chest and an oversized drop-shoulder cut that drapes with real structure. It's limited to 150 pieces per design with no restocks, and because it's a £155 hoodie, it comes with a free SIGNATURE Vintage Wash Fleece Hoodie added to your bag automatically.
Below we break down the drop, then build it out into easy co-ords for the colder weeks ahead.
The MAISON drop: what you need to know
- 430 GSM heavyweight fabric: 56.44% cotton, 43.56% polyester, for a substantial, structured feel.
- Oversized, drop-shoulder fit: choose your usual size for the intended relaxed silhouette, or check the size guide on the product page.
- Clean details: hooded neckline, front pouch pocket, ribbed cuffs and hem, and a minimal chest wordmark.
- Six colourways: Black, Dark Gray, Coffee, Blackish Green, Dull Red and Navy Blue.
- Limited run: 150 pieces per design. No restocks.
Prefer a similar weight with a different look? The LONDON Heavyweight Oversized Pullover Hoodie is also 430 GSM, with a classic kangaroo pocket and ten colourways from Oat Gray to Coffee. It's £155 too, so the free SIGNATURE hoodie applies.
Build the co-ord: hoodie + sweatpants
A matching set is the easiest uniform there is for November: throw it on, layer a coat over the top and you're done. Here are two pairings that work straight out of the bag.
The raw-edge set. The LONDON EXCLUSIVE Vintage-Wash Raw-Edge Hoodie and the LONDON Vintage-Wash Raw-Edge Sweatpants are both 420 GSM, 100% cotton, with vintage-wash character and distressed, raw-edge finishing. Both come in Light Gray, Black and Dark Gray, so matching tones is simple.
The washed everyday set. Pair the LONDON Snow-Wash Oversized Fleece Hoodie (355 GSM, nine colourways) with the LONDON Heavyweight Vintage-Wash Sweatpants (420 GSM pure cotton, drawstring waist and slash pockets) for a relaxed, lived-in look. Either piece on its own clears £79.99, so the free Camo Tee comes with it.
Shop £155 hoodies + free hoodie
How the free gifts work
- Orders £79.99+: get a FREE Ambition Dream On Camo Tee.
- Any £155 hoodie: get a FREE SIGNATURE Vintage Wash Fleece Hoodie.
- Any £299.99 hoodie: get a FREE LONDON CLUB Oversized Heavyweight Hoodie.
Gifts are added to your bag automatically at checkout. One gift per order.
Shop the drop
MAISON is a limited run, so if a colourway catches your eye, don't leave it too long. Keep checking back through November for new pieces and edits.
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