New SHOPHOODIE® Arrivals: AFROBEATS SH & MARO Hoodies | British Streetwear

SHOPHOODIE® Editorial | New arrivals | British streetwear

New Season. New Expression.

Streetwear has never been about simply following what everyone else is wearing. It is about expressing who you are before you say a word. The latest SHOPHOODIE® arrivals introduce three interpretations of contemporary streetwear: the expressive AFROBEATS SH, the textured MARO vintage-wash fleece and the heavyweight MARO sunfade full-zip.

Each piece brings a different attitude to everyday dressing, united by relaxed silhouettes, distinctive fabric finishes and considered details.

Discover the latest arrivals

AFROBEATS SH

320 GSM, 65% cotton and 35% polyester. Mineral-washed waffle texture, loose boxy fit and dropped shoulders. A distinctive statement for those who dress with individuality.

£99.99

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MARO Vintage-Wash

390 GSM fleece-lined fabric with a vintage-washed finish, relaxed boxy silhouette, dropped shoulders, ribbed cuffs and hem. An expressive everyday layer with a soft interior.

£129.99

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MARO Sunfade Full-Zip

420 GSM 100% cotton, heavyweight construction, full front zip, sunfaded finish, raw-edge details and an oversized silhouette. A substantial statement piece for considered streetwear styling.

£199.99

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Three silhouettes. Three different statements.

AFROBEATS SH celebrates individuality with a textured mineral-washed finish and a confident boxy silhouette. At 320 GSM, it offers a versatile midweight option for layering and everyday wear.

MARO Vintage-Wash brings a soft fleece lining and 390 GSM fabric to a vintage-inspired look. Dropped shoulders and a relaxed silhouette give it an effortless presence.

MARO Sunfade Full-Zip takes a heavier approach. At 420 GSM in 100% cotton, its full-zip design, raw-edge details and sunfaded finish make it a standout outer layer.

Why fabric weight and silhouette matter

Fabric weight influences how a hoodie feels and drapes. A 320 GSM hoodie offers a different layering experience from a substantial 420 GSM cotton piece. But the identity of a design is also shaped by its cut, texture and details. Boxy fits, dropped shoulders, washed surfaces and considered finishes create a distinctive look without relying on hype.

How to style the new arrivals

Pair AFROBEATS SH with wide-leg denim and clean trainers for an expressive everyday look. Style the MARO vintage-wash hoodie with relaxed trousers for understated vintage influence. Wear the MARO full-zip open over a plain T-shirt, or zipped with straight-leg denim for a more structured silhouette.

Made for personal expression

SHOPHOODIE® creates avant-garde distinctive British streetwear for people who value individuality. These new arrivals bring fresh texture, versatile fits and statement-making details to the collection.

Premium British streetwear without the hype tax.

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