10 Things to Do in London Wearing SHOPHOODIE®

London rewards the people who explore it on foot, and a heavyweight hoodie is the most useful thing you can pack for a day in the capital, especially as the weather turns. Here are ten of our favourite things to do in London, and how to wear SHOPHOODIE® for each one.

1. Graze your way around Borough Market

London's best-known food market sits right by London Bridge. Go hungry, take your time and work your way from stall to stall.

Wear it: an oversized heavyweight hoodie and relaxed sweatpants: comfortable for a long, slow wander with your hands full.

2. Take in the view from Sky Garden

The gardens and viewing gallery at the top of 20 Fenchurch Street look out across the whole city. Entry is free, but you need to book ahead.

Wear it: a clean, minimal hoodie with a single chest wordmark. It looks sharp against the skyline in photos.

3. Spend a free afternoon at Tate Modern

The former Bankside Power Station is home to one of the world's great modern art collections, and the main collection is free to visit.

Wear it: a tonal look, such as a black hoodie with black sweatpants, so the art does the talking.

4. Walk the South Bank

From Westminster to Tower Bridge, the riverside path takes you past the London Eye, the Southbank Centre's skate spot, book stalls and street performers.

Wear it: a heavyweight hoodie that keeps the river wind out on its own, with no jacket needed on milder days.

5. Shop Columbia Road Flower Market on a Sunday

Every Sunday the East London street fills with flower sellers and independent shops. Arrive early to beat the crowds.

Wear it: a lighter colourway such as cream or oat, which looks great against all that colour.

6. Explore Brick Lane and Shoreditch street art

Some of London's best street art is in the lanes around Brick Lane and Shoreditch, alongside vintage shops, record stores and food spots.

Wear it: a vintage-wash or raw-edge hoodie that fits right in with the area's character.

7. Lose an afternoon in Camden Market

Hundreds of stalls, street food from around the world and canal-side views make Camden one of London's most loved markets.

Wear it: a bold graphic hoodie: Camden is the place to stand out.

8. Walk Portobello Road in Notting Hill

The colourful houses and antiques stalls of Notting Hill are at their busiest on Saturdays, when the full market is on.

Wear it: a camel or coffee colourway for a warm, autumnal look on the pastel streets.

9. Catch sunset from Primrose Hill

A short climb gives you one of the best free views of the London skyline. It's perfect at golden hour.

Wear it: a heavyweight hoodie: it gets cold once the sun drops, and 400+ GSM fabric makes all the difference.

10. Dig for records in Soho

Soho's independent record shops have been a London institution for decades. Pair a crate-digging session with dinner in the area.

Wear it: an oversized hoodie and straight-leg trousers, comfortable enough for hours of browsing.

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Our LONDON pieces are designed for days exactly like these. Here are four to start with.

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How the free gifts work

• Orders £79.99+: get a FREE Ambition Dream On Camo Tee.
• Any £155 hoodie: get a FREE SIGNATURE Vintage Wash Fleece Hoodie.
• Any £299.99 hoodie: get a FREE LONDON CLUB Oversized Heavyweight Hoodie.

Gifts are added to your bag automatically at checkout. One gift per order.

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Opening times, booking requirements and market days can change. Please check each venue's official website before you visit.