SHOPHOODIE® AVANT — The New Direction of British Streetwear

British streetwear is evolving. AVANT is our answer to what comes next.

Born in Rugby, England, SHOPHOODIE® has always been built around individuality, ambition and creating pieces that stand apart from the ordinary.

The SHOPHOODIE® AVANT Collection takes that philosophy further.

AVANT represents a more progressive side of SHOPHOODIE® — oversized silhouettes, heavyweight construction, vintage washes, sun-faded finishes, raw edges and statement graphics brought together in a collection designed for people who want their clothing to have presence.

What Does AVANT Mean to SHOPHOODIE®?

AVANT is about moving forward.

Rather than building a collection around one trend, we wanted to create a recognisable design language that could evolve across hoodies, T-shirts, sweatshirts, sweatpants, shorts and complete streetwear looks.

The result is a collection where modern luxury streetwear meets vintage influence.

Boxy proportions sit alongside oversized cuts. Mineral and vintage washes create character. Distressed construction gives selected pieces a deliberately imperfect finish, while cleaner AVANT designs offer a more understated alternative.

Different pieces. One identity.

SHOPHOODIE® AVANT.

Heavyweight Streetwear With Presence

Fabric weight matters.

Some of the strongest pieces within AVANT push far beyond the construction of an everyday hoodie.

The AVANT Call of the Wild Distressed Full Zip Hoodie and AVANT Box Logo Distressed Full Zip Hoodie, for example, reach an exceptional 760 GSM, creating a substantial heavyweight silhouette.

Elsewhere across the collection you'll find heavyweight cotton constructions, fleece, oversized hoodies, vintage washes and sunfade treatments designed to give each garment its own character.

AVANT isn't designed to disappear into an outfit.

It's designed to become the outfit.

From AVANT USA to Call of the Wild

AVANT isn't one graphic repeated across different garments.

The collection is developing its own universe.

AVANT USA brings American influence into the SHOPHOODIE® design language through vintage-washed, oversized streetwear.

Call of the Wild explores a darker and more expressive aesthetic across heavyweight hoodies and T-shirts.

AVANT Box Logo takes the collection in a cleaner direction, pairing recognisable branding with boxy and distressed silhouettes.

Founder's Cut and Founders Edition connect AVANT directly with the origins of SHOPHOODIE® and the brand established in 2025.

Alongside them are sunfade hoodies, two-way zip pieces, straight-leg sweatpants, oversized crewnecks and raw-edge shorts — allowing AVANT to move beyond individual garments into complete looks.

Designed in Britain. Influenced by the World.

SHOPHOODIE® is proudly a British streetwear brand, but our outlook has never stopped at the UK border.

AVANT reflects that.

British identity meets influences from Los Angeles, New York and wider American street culture while maintaining the independent character behind SHOPHOODIE®.

The SHOPHOODIE AVANT USA Vintage Wash Boxy Hoodie, for example, combines an oversized drop-shoulder silhouette with a thick 390 GSM construction and a vintage washed finish.

It is the kind of piece that represents exactly where we see AVANT going: substantial, distinctive and immediately wearable.

From the United Kingdom to the United States, the objective remains the same:

Create streetwear worth remembering.

No Need to Follow Everyone Else

Streetwear moves quickly.

A silhouette becomes popular. Every brand copies it. A graphic trends. Suddenly it appears everywhere.

That isn't what we want AVANT to become.

SHOPHOODIE® was created with the belief that individuality matters.

AVANT gives us a space to experiment with proportion, fabric weight, washes, typography, graphics and construction without losing the identity of the wider SHOPHOODIE® brand.

Some pieces are loud.

Some are minimal.

Some are distressed.

Others rely almost entirely on silhouette and fabric.

But they share the same philosophy:

Some follow trends. Others set the standard.

Limited Pieces. No Endless Restocks.

Exclusivity remains an important part of SHOPHOODIE®.

Selected AVANT releases are produced as limited editions rather than being treated as permanent, endlessly replenished basics. When a numbered edition is gone, it can be gone for good.

That changes the relationship between the customer and the garment.

You're not simply buying another hoodie.

You're securing a piece from a particular moment in the development of SHOPHOODIE®.

 

The AVANT Wardrobe

AVANT is becoming more than a hoodie collection.

The range now extends across heavyweight and oversized hoodies, distressed full-zips, vintage-washed T-shirts, oversized crewneck sweatshirts, straight-leg sweatpants and raw-edge shorts.

That means the AVANT aesthetic can be worn as a single statement piece or developed into a complete SHOPHOODIE® look.

Pair an oversized AVANT hoodie with straight-leg sweatpants.

Build a summer fit around an AVANT washed T-shirt and raw-edge shorts.

Or allow one heavyweight 760 GSM zip hoodie to carry the entire outfit.

There are no complicated rules.

The piece should speak for itself.

Born in Rugby. Built for Beyond.

SHOPHOODIE® began in Rugby, England in 2025.

AVANT represents where we're going next.

A British streetwear collection with international ambition, distinctive silhouettes and an identity that becomes stronger with every release.

We're not interested in becoming another logo printed onto ordinary clothing.

We're building something recognisable.

Something people can discover in Britain, wear in America and recognise anywhere.

SHOPHOODIE® AVANT

Distinctive British Streetwear.

EST 2025.

Built on Purpose. Worn with Pride.

Explore the SHOPHOODIE® AVANT Collection exclusively through CFTDirect.com and ShopHoodie.co.uk.